Increase your odds

Accelerate your learnings & reduce the risk of failure

We are founders who have already walked your path and we will give you hands-on support. We don't ask for equity.

Building a venture is hard

🚀 Every founder has limited time and resources. Mistakes cost both—reducing the chances of success.💡 Finding the right guidance is hard. Advisors, VCs, and consultants offer advice, but without hands-on experience, they often miss the real challenges.🤝 The best support comes from those who’ve been in your shoes. Someone who has faced the same struggles and is willing to work alongside you to solve them.

Other founders can help

We match you with an experienced entrepreneur who acts as your fractional co-founder for six months, providing hands-on support in tackling your daily challenges.The goal? Help you avoid common mistakes, de-risk your venture, and maximize your chances of success.

how founderglass works

What you can expect

This isn’t passive mentorship. It’s hands-on, structured, and built to deliver real results. Below you can find the details of our program

Application & trial

First, you need to apply to our program. We'll review your application and if we think we can work with you, we will pair you with one of the founders in our network.Then, there is a "trial period" where both parties get to know. If both parties agree, the program begins.

1-hour weekly meeting

The company and the founder meets 1 hour every week. These meetings will be used to go into details and solve concrete issues. Obviously, we're flexible: there might be weeks when you need 3hours and weeks you don't need any. Consider this 1 hour / week as indicative.

6-month program

We believe 6 months is a long enough period to give real support to the company, but short enough to keep it manageable. Once this period is over, the company and the founder are free to keep collaborating on their own terms.

Success-based fee

No equity, no upfront costs.
You pay (cash đź’°) only when you have the funds (e.g., after raising capital, an exit, or hitting significant revenue milestones). We discuss pricing after application.

Why us

What our founders have done


Areas of expertise

  • Product-Market Fit & Fundraising

  • Growth & Monetization

  • Product & Design

  • Sales

  • Data & Experimentation

  • Recruiting & Culture Building

  • Operations

  • B2B SAAS

  • DTC (Digital & Physical)

  • B2C Mobile Apps


Industries we've worked on

  • Video & Photo Editing

  • Health, Fitness & Meditation

  • Food & Beverage

  • Fashion & E-Commerce

  • Education & EdTech

  • Sustainability

  • Marketing-Tech

  • and more...


Key achievements

  • Scaled an app from €0 to €60M ARR

  • Grew a team from 6 to 40 people, handling the organizational challenges

  • Spent years searching for product-market fit in direct-to-consumer food products

  • Interviewed 50+ candidates

  • Raised €10M+

  • Launched AB tests on sales funnel

  • Built and scaled operations and logistics to produce and deliver 50,000+ frozen meals per month

  • Designed the UX/UI of multiple mobile applications

  • and more...

Get to know us

Meet some of our founders

Carlo Alberto Gaetaniello

Cofounder of Wiseair

Nicola
Pivaro

Cofounder of Humamy

Marco
Castello

Cofounder of Humamy

Want to become one of our supporting founders?

If you're a founder who wants to help other founders, get in touch! Send us an email, introduce yourself and tell us why you're a good fit.

let's clear your doubts

Questions you might have


Why don’t you take equity like most advisors do?

Because this program is temporary, and equity isn’t. We equip founders to grow independently, with payments contingent on financial milestones.


Why don’t you offer your advice for free like most founders do?

Structured, high-commitment support ensures accountability and impact for both sides.


How do you select the founders you work with?

We select founders personally referred to us. The form alone is rarely enough.


How do you match the founder with the startup?

We match based on real connection and fit, ensuring strong alignment.


Are you open to invest in my company as well?

Yes, in some occasions we directly invest in some of the companies we work with.

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